At CDK Global, I focused on providing a unique experience for each and every dealership site I built. One of the most prominent ways to achieve this was through the use of personalized tagging in the hero slide rotators on each homepage. This allows the dealership to cater to the interests of the user, which ultimately helps to simplify the car purchasing process for the consumer.
Below is a selection of some of these hero images made specifically for GM dealership sites. Heroes usually feature special offers and are integral part of each month's promotional campaign. It is important that they are visually engaging, easy to read at-a-glance, and usually feature some elements of the OEM's or dealership's branding.
